Founder, Fashion Designer and former NICU mother, Kate, had preterm premature rupture of membranes at 29 weeks gestation for unknown reasons in the fall of 2018. After being put on bedrest at the hospital for nearly two weeks, Kate, delivered a baby girl, Kovi, at 31 weeks and 3 days. From there, Kovi spent the next 7 weeks in the NICU, where mama, Kate, visited every single day.

During the weeks of Kovi's stay in the NICU, Kate realized something: the babies are in the best hands with some of the most amazing NICU nurses and staff, but what about the mothers? Kate sought out a way to give back to the NICU. Kate also noticed that she wore the same outfit day in and day out to hold Kovi comfortably during kangaroo care and breastfeeding with all of Kovi's IV, CPAP and feeding tubes. With her design background and NICU experience, Kate designed a functional yet stylish cardigan specifically for NICU mothers.

Kovi and Kate was born.